We Care About Privacy
Last updated: 12 August 2026
SubsidenceUK.co.uk respects your privacy and is committed to protecting your personal information.
This website is operated by Prudent Plus Limited. Prudent Plus Limited is registered with the Information Commissioner's Office (ICO), registration reference ZB208127.
This Privacy Policy explains what information we may collect when you use SubsidenceUK.co.uk, why we collect it, how we use it, how long we may keep it, and the choices and rights you have.
Our commitment not to pass on your information
We understand that people contacting SubsidenceUK.co.uk may be concerned about their home, property or a potentially expensive structural problem. Information submitted to us will therefore be treated as private.
We will never sell, rent or trade your personal information.
We will not pass your name, contact details, property information, photographs, enquiry or any other personally identifiable information to a structural engineer, surveyor, contractor, specialist, insurer, marketing company or any other person or business without your express permission.
If we believe that a particular specialist or organisation may be able to help you, we may tell you about them first. Your information will only be provided to them if you have clearly agreed that we may do so.
Giving us permission to share information with one particular person or organisation does not give us permission to share it with anybody else.
The only exceptions are where disclosure is required by law, a court order or another binding legal obligation, or where limited technical processing is necessary for trusted service providers that operate our website, email or other systems on our behalf.
Such service providers do not receive your information so that they can market their own services to you.
Information we may collect
Depending on how you use the website, we may collect information including:
- Your name.
- Your email address.
- Your telephone number.
- Your postcode or general property location.
- Information you provide about your property.
- Descriptions of cracking, movement, subsidence or other concerns.
- Photographs, documents or other files that you choose to send us.
- Correspondence between you and SubsidenceUK.co.uk.
- Information you enter into an enquiry or assessment form.
- Technical information generated when you visit the website, such as your IP address, browser type, device type and basic server logs.
- Cookie or analytics information where such technology is used and permitted.
Please do not send information that is not relevant to your property enquiry.
Photographs and uploaded files
If you choose to send photographs or files, they may contain information about your property and, occasionally, personal information that appears within the image or document.
We use submitted photographs and files only for purposes connected with your enquiry, unless you separately give us permission for another use.
We will not publish photographs of your property or provide them to another business or specialist without your express permission, except where disclosure is required by law.
Before uploading an image, you may wish to make sure that it does not unnecessarily show people, vehicle registrations, correspondence, financial details or other private information.
How we use your information
We may use personal information to:
- Read and respond to your enquiry.
- Consider the information you have provided about your property.
- Provide general guidance or information.
- Ask for further details where needed.
- Help you consider an appropriate next step.
- Respond to questions or correspondence.
- Keep appropriate records of enquiries.
- Maintain the security and operation of the website.
- Prevent misuse, fraud or malicious activity.
- Comply with our legal obligations.
Where you ask us to help you find a suitable independent specialist, we may discuss a possible introduction with you.
We will not send your details to that specialist until you have expressly agreed that we may do so.
Our legal basis for using personal information
UK data protection law requires us to have a lawful basis for processing personal information.
Depending on the circumstances, we may process your information because:
- It is necessary to respond to a request you have made.
- You have given us consent for a particular use.
- We have a legitimate interest in operating the website, responding to enquiries, keeping appropriate records and protecting our systems.
- Processing is necessary to comply with a legal obligation.
Where we rely specifically on your consent, you may withdraw that consent.
Withdrawal of consent does not affect processing that was lawful before consent was withdrawn.
Introductions to specialists
SubsidenceUK.co.uk may be able to help users identify an appropriate structural engineer, surveyor, foundation specialist or other property professional.
We regard the decision to release your details to such a person or organisation as yours.
Before passing your details to somebody else, we will ask for your permission.
Unless you clearly agree, we will not pass your personal information to that person or business.
Visiting SubsidenceUK.co.uk, using our Free Subsidence Check Tool, submitting an enquiry, providing your postcode, uploading photographs or asking us for guidance does not, by itself, constitute permission for us to pass your personal information to another business.
Companies that provide services to us
Like most websites and businesses, we may use third-party companies to provide essential technical services such as:
- Website hosting.
- Email hosting and delivery.
- Data storage or backup.
- Website security.
- Form processing.
- Website analytics, where applicable.
These organisations may process limited information where necessary to provide their service to us. Where required, appropriate contractual and data-protection safeguards will apply.
This type of technical processing is different from giving your enquiry to another company so that it can contact you or market its services to you.
We do not sell customer leads or personal information.
Marketing
Submitting an enquiry does not automatically subscribe you to marketing communications.
We will not provide your contact information to another company for its marketing purposes without your express permission.
If we ever offer an email newsletter or similar marketing service, joining it will be optional and you will be able to unsubscribe.
Cookies and website information
SubsidenceUK.co.uk may use cookies or similar technologies that are necessary for the website to function correctly.
If optional analytics, advertising or other non-essential cookies are used, information about those cookies and the choices available to you should be provided through the website's cookie controls or cookie notice.
Server and security systems may also record information such as IP addresses and browser details in order to operate and protect the website.
How long we keep your information
We will not keep personal information for longer than we reasonably need it.
The appropriate retention period depends on why the information was collected, whether an enquiry remains active, whether we need a record of advice or correspondence, and whether there are legal, regulatory, accounting or dispute-related reasons for retaining information.
Information that is no longer required will be deleted, anonymised or securely disposed of where reasonably practicable.
You may contact us if you would like us to consider deleting information we hold about you.
Keeping your information secure
We take reasonable organisational and technical steps to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.
However, no website, email system or internet transmission can be guaranteed to be completely secure. You should therefore avoid sending information that is unnecessary for your enquiry.
International processing
Some providers of website, email, storage or other technical services may process information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection requirements and that appropriate safeguards are used where required.
Your data protection rights
Depending on the circumstances, UK data protection law may give you rights in relation to your personal information, including the right to:
- Ask what personal information we hold about you.
- Request a copy of your personal information.
- Ask us to correct inaccurate or incomplete information.
- Ask us to delete personal information in certain circumstances.
- Ask us to restrict the way information is used in certain circumstances.
- Object to certain types of processing.
- Withdraw consent where processing is based on consent.
- Make a complaint about the way your personal information has been handled.
Not every right applies in every situation.
We may need to verify your identity before responding to a request involving personal information.
Children
SubsidenceUK.co.uk is intended for people seeking information or assistance relating to property problems and is not directed specifically at children.
We do not knowingly seek to collect children's personal information.
Links to other websites
SubsidenceUK.co.uk may contain links to independent websites operated by other organisations.
Once you leave SubsidenceUK.co.uk, the collection and use of information by another website is governed by that organisation's own privacy policy. We are not responsible for the privacy practices of independent websites.
Changes to this Privacy Policy
We may update this Privacy Policy when our website, services or legal obligations change.
The current version will be published on SubsidenceUK.co.uk. Significant changes affecting the way we use personal information will be made clear where appropriate.
Contacting us about your information
SubsidenceUK.co.uk is operated by:
Prudent Plus Limited
Booths Hall, Booths Park, Knutsford Cheshire WA16 8GS.
ICO Registration Reference: ZB208127
For questions about this Privacy Policy, to exercise your data protection rights, or to ask us to delete or correct information, please contact us by post or email:
Complaints
If you have concerns about the way we have handled your personal information, please contact us first so that we have an opportunity to investigate the matter.
You also have the right to complain to the Information Commissioner's Office (ICO) , the UK's independent regulator for data protection.
Our privacy promise
When you contact SubsidenceUK.co.uk, your enquiry remains private.
We will not sell your details, distribute them as a sales lead or pass your personal information to another person or business simply because you have contacted us.
If we think another specialist could help you, we will ask you first. Your details will only be passed on when you have expressly given us permission to do so.